Fashion Marketing Coordinator Job Description, Salary, Responsibilities

Fashion Marketing Coordinator Job Description
Fashion Marketing Coordinator Job Description

Fashion marketing coordinators are responsible for planning, developing, and executing fashion marketing campaigns. They work with designers, retailers, and other fashion industry professionals to develop and execute marketing plans that will increase sales. Some of the tasks that a fashion marketing coordinator may perform include creating budget estimates, developing target markets, developing print and online advertising, conducting market research, and managing budgets.

Fashion marketers work in a variety of industries including apparel, accessories and footwear, cosmetics and beauty products, fashion accessories, fashion accessories and equipment, leisure goods and services, home furnishings and decorating, jewelry, furniture, toys and hobbies, publishing and media. Fashion merchandising is a highly specialized field that uses the principles of marketing and sales to drive revenue in any industry. Most fashion merchandisers are employed by retail stores and they usually work with designers, manufacturers, or wholesalers to create retail displays that attract consumers.

Fashion merchandising is a growing field that requires fashion merchandisers to possess excellent communication and customer service skills. Most fashion merchandisers work on commission and are responsible for keeping track of inventory, receiving orders from store buyers, providing product information to customers, and assembling merchandise displays. Fashion merchandisers also typically work closely with designers to create retail displays that are appealing and promote sales. Most fashion merchandisers must be able to understand the differences between various products, follow a schedule, and provide customers with information about the items they are interested in purchasing.

What qualities are necessary for the job?

Fashion merchandisers must be able to think quickly, be able to speak clearly and work effectively in a fast-paced environment. They should have excellent organizational skills and the ability to handle multiple tasks at once, as well as the ability to multitask and learn new skills quickly.

What kind of background is needed?

The fashion merchandiser must have a bachelor’s degree in a business-related field, such as marketing. They also need to be able to think creatively and make decisions while multitasking.

What are the requirements for the job?

Fashion merchandisers will work in a fast-paced environment, so they must be able to work well under pressure and multi-task effectively.


Salary expectations for a Fashion Marketing Coordinator vary depending on experience and qualifications. A starting salary for a newly hired Fashion Marketing Coordinator can range from $40,000 to $50,000. Salaries for experienced professionals may be higher. The average salary for a Fashion Marketing Coordinator is $57,000.


There are many benefits to working as a fashion marketing coordinator, including having fun and meeting people. Fashion marketing coordinators can learn about new trends, help develop products, and even influence what is popular on social media. They also have a chance to learn about different cultures and how they impact the fashion industry.

Fashion Marketing Coordinator Job Description


  1. Assisting the Trade Marketing team with collateral design and production, including newsletters, trade lists, fashion kit packs, and brochures
  2. Stylist Look Books assistance
  3. Creating a social media strategy
  4. Digital content generation
  5. Regularly features effort (trade shows) coverage
  6. Product ‘brief’ preparation for showroom staff.
  7. Communicate with other marketers and department managers on current market trends and make projections accordingly
  8. Meet with clients as assigned and interview them to continue to make a comprehensive study of challenges and successes so that organic marketing strategies can be developed
  9. Execute all marketing campaigns including email blasts, social media, newsletters, and product launches
  10. Create a monthly communication calendar for the entire marketing team to ensure timely execution of all campaign components
  11. Monitor and edit social media activity for timely execution of all posts in collaboration with the Social Media Manager
  12. Oversee PR activities including press releases and event logistics
  13. Assign tasks to operational staff
  14. Deliver quarterly reports on revenue generated per campaign component
  15. Work closely with the Creative Director to ensure appropriate product delivery
  16. Manage fashion marketing efforts and activities including design, product development, social media, events, collateral materials, promotional materials, and advertising campaigns
  17. Build relationships with key vendors to support fashion marketing requirements
  18. Assist with merchandising displays
  19. Assist in preparing seasonal product catalogs
  20. Implement creative ideas and concepts within the current marketing budget
  21. Present retail initiatives at company meetings
  22. Assist in coordinating company trade show participation
  23. Keep abreast of trends within the fashion industry

Final Verdicts

In conclusion, fashion marketing coordinator jobs are a great way to get started in the fashion industry. They allow you to gain experience and knowledge in the field while working with a team of professionals. If you are interested in pursuing a career in fashion, then a fashion marketing coordinator job is a great place to start.

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